Welcome to the Heights Section of Jersey City, NJ



Central Avenue's Reusable Tote Bags are Back for 2017

The CASID is pleased to announce that thirty-six of our local businesses have again sponsored the distribution of 2,000 reusable tote bags which are now being spread to customers throughout the holidays. Central Avenue businesses have distributed 6,000 reusable tote bags during the last three holiday seasons combined. [Read More]

Stay Connected:

Central Avenue Jersey City Heights on Intagram

#ShopJC This Holiday Season

Happy Holidays! With over 240 storefronts, the Central Avenue shopping district is here to serve you with a wide variety of shopping, dining, and services. Pay only 3.5% Sales Tax at Participating UEZ registered businesses. Also, enjoy TWO HOURS FREE METER PARKING in municipal lots from November 24th through January 1, 2018.

Why Shop Jersey City, Buy Local? For every $100 you spend at locally owned businesses, $73 remains in the community..Those dollars help fund local jobs, local taxes and other locally owned businesses, as well as donations to local non-profits. This compares to only $43 remaining in the community when you spend $100 at non-locally owned businesses. [Read More]

Heights Halloween Window Painting Contest on Central Avenue

The annual Halloween tradition bringing families and businesses together in Jersey City is back again this year on Central Avenue. The CASID Management Corporation, in partnership with the Jersey City Board of Education and local businesses, held the 3rd Annual “Heights Halloween Window Painting Contest on Central Avenue.” On Wednesday, October 18th. Jersey City art students were paired with local businesses to paint festive fall/ Halloween scenes on participating storefront windows. This family-friendly event is sure to strengthen the bond between residents and businesses as well as create long lasting memories for local families. Many young art students will experience public art for the first time under the guidance of their teachers. Contest awards are given per grade (ranging from 4th through 8th) in three categories: Humor, Content and Overall Composition. In total, 15 ribbon/ prizes will be awarded. Student artwork is temporary and will be taken down shortly after Halloween. Be sure to come out enjoy this fun creative way art continues to unite Jersey City. Contact us with any questions you may have.

JC Walks Workshop on Central Avenue

JC Walks - Pedestrian Enhancement Plan

Thank you to all who took the time to participate at the one day "Parklet" demonstration near Dulce De Leche Bakery/ Gino's Pizzeria & Restaurant on 9/8. In short, the demonstration centered on a new study for a Jersey City Pedestrian Enhancement Plan (campaign known as JC Walks). Jersey City has launched this study to understand how to make streets better for walking. Enhancing the pedestrian environment will make it more attractive and safer for residents and visitors to walk around the city. The short survey conducted at the demonstration is now available online. Please take a few minutes to complete it.

New on Central Avenue, Jersey City

Ribbon Cutting for Pampita Meat Shop at 393 Central Avenue, Jersey City

The Central Avenue Special Improvement District is pleased to announce “Pampita Meat Shop” has opened their flagship store on the main thoroughfare of the Jersey City Heights. [Read More]

  • Prosper Driving School
  • Central Furniture
  • La Nacional
  • Joanna's Variety Shop
  • Nana Thai Restaurant
  • Up And Down Smoke Shop
  • Tropix Juice Bar
  • Toy and Game World

More New Businesses on the Avenue>

Creative Placemaking on Central Avenue

Central Avenue, Jersey City NJ

Creative placemaking has become important to the experience and benefits of shopping local. Public art, in its many forms, can rejuvenate a neighborhood when done correctly. It brings new energy and vibrancy to neighborhoods. It also can make Central Avenue a fun place to visit. CASID’s art initiatives have grown out of the belief that creative placemaking contributes to the economic and cultural vitality of neighborhoods. [Read More]

Recent Events in the District:

New Heights 24 Hour Bus Service (Mon-Sat)

New Jersey Transit Bus No. 119, Central Avenue Jersey City

GREAT NEWS for the Jersey City Heights: New Jersey Transit Bus No. 119 will run 24 hour service (Mon - Sat) starting on 6/25. Thanks to Senator Brian Stack, Assemblyman Raj Mukherji; Mayor Steven Fulop; Councilman Michael Yun; Councilman Rolando Lavarro, and RNA/ WPA for their tireless efforts to improve mass transit and access to NYC jobs. ‪[Learn More about Central Ave Bus Service]

Central Ave Discussion on Redev. Plan

Dear Members of the Jersey City Heights Community:

There is a buzz in the neighborhood about a Redevelopment Plan for Central Avenue. The Central Avenue Special Improvement District Management Corporation, an organization of business and commercial property owners within the shopping district, would like to set the record straight and address the circulating rumors. [Read More]