Welcome to the Heights Section of Jersey City, NJ



Happy Holidays Jersey City! #ShopJC

Happy Holidays! With over 240 storefronts, the Central Avenue shopping district is here to serve you with a wide variety of shopping, dining, and services. Pay only half the sales tax at participating UEZ registered businesses. Also, enjoy TWO HOURS FREE METER PARKING in municipal lots from November 23rd through January 1, 2019.

Why Shop Jersey City, Buy Local? For every $100 you spend at locally owned businesses, $73 remains in the community. Those dollars help fund local jobs, local taxes and other locally owned businesses, as well as donations to local non-profits. This compares to only $43 remaining in the community when you spend $100 at non-locally owned businesses. [Read More]

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Central Ave's Reusable Tote Bags Are Back!

Local shoppers will be sporting stylish pink, lime, red, orange, and green reusable tote bags this holiday season. Starting on Small Business Saturday (November 24th) nearly 13,000 tote bags will be given away to Jersey City shoppers thanks to the efforts of 52 Central Avenue businesses. [Read More]

Effective July 1, 2019, the City of Jersey City will prohibit the use of disposable plastic carryout bags (see City Ordinance 18-065 for details). In response, Central Avenue businesses (via their SID program) are working together to make our fourth annual Reusable tote bag campaign the largest giveaway yet. Central Avenue businesses have produced and disturbed nearly 6,000 tote bags during the past three years (2015-2018).

New on Central Avenue, Jersey City

  • Prosper Driving School
  • La Nacional
  • Central Furniture

More New Businesses on the Avenue>

Top 20 New Businesses on Central Avenue by ChicpeaJC

The Annual Heights Halloween Window Painting Contest Is Back

Central Avenue Window Painting winners in the fall season category. Photo by Erin DeLaney. Jersey City.

Great job by Jersey City art students and teachers! There were nearly 145 students from 15 different schools citywide painting on 96 storefront windows in our shopping district. Central Avenue businesses are happy to host this annual event giving kids in grades 4th through 8th a chance to experience what it is like to install public art. Which is your favorite portrait? Take a photo and tag us on social media to share your picks.

There are 20 winners in all and teachers notified the students if they have been selected. Awards were handed out on Saturday, October 27th at a small award ceremony at 107 Bowers Gallery and Artspace.

Development and Infrasturcture Improvements along Central Avenue

SID Teams up with CDS to clean-up Central

CASID continues to coordinate with Jersey City and Commercial District Services LLC (CDS) to get Central Avenue's streetscape back into shape. The City's limited staff is often busy managing the 43 litter baskets in the district and cannot consistently address the other maintenance needs in the district. As such, Central Avenue businesses and commercial property owners (via their SID program) have hired CDS to help out. CDS will in the district just a few days per month to clean our 133 light poles, remove weeds/ light landscaping, painting our curbs, painting our bus stops, and give our main thoroughfare some much needed TLC. While marchants continue to sweep their own sidewalks, CDS staff will be in the district to do the tough stuff. [See Report]

New Parking Zone 16 in The Heights

The Jersey City Parking Enforcement Division is now distributing information on the upcoming parking zone change in The Heights. The new Parking Zone 16 (Map) will encompass all of The Heights including the area between State Highway 139 to the border of Union/North Bergen (Paterson Plank Road and Secaucus Road) and from the Eastern Side of Tonnele Ave to Ogden Ave. Any vehicles without Zone 16 permit parked in the zone over 4 hours (outside meter hours) may get towed.

There will be zone parking enforcement 24 hours a day, 6 days a week (excluding Sundays) beginning in October according to the City's website. Permits will be required (from Midnight Sunday through 11:59 pm Saturday night) for all residents and area workers parked in the zone over 4 hours. Permits for the new parking zone can be obtained online or at the Parking Enforcement Division Office, located at 394 Central Ave, Jersey City. Hours are Monday- Friday 7am-6pm. Zone 16 and permit fees are established by City Ordinance 17-033. For more information, visit the City of Jersey City website.

Top 10 Businesses on Central Ave Since the SID began 25 Years Ago by ChicpeaJC

The Central Ave Special Improvement District Management Corporation is Jersey City’s first improvement district to reach the 25-year mark. This main street community has grown immensely over the last quarter century noting that the 4% storefront vacancy rate is the lowest it has been in over fifteen years. The demand to open a business here is rising while the rate businesses are leaving slows down. Central Avenue looks forward to a bright future with a number of City projects in the pipeline including a new police station, new parking deck, and repaving the roadway in the next year. Central Avenue SID members (commercial property and/or business owners in the district) have invested significantly in Jersey City through a self-imposed special assessment and are enjoying the fruits of their labor. Forty-four (44) businesses in particular have been here since the Improvement District began in 1992. They are staples in the community and serve as a beacon for new businesses to set up shop in the Jersey City Heights. With many to choose from, here are our top 10! [Read More]

Creative Placemaking on Central Avenue

CASID has commissioned new artwork by Jersey City artist Eddy Rentas Jr. called "Cardinal" at the intersection of Central/ Paterson Street. Our organization is very excited about this addition to our outdoor art gallery. This is creative placemaking at its best and we thank our partners on this project including the City of Jersey City, Hudson County Office of Cultural Affairs, Salerno Salumeria (453 Central) and Plumbers Plumbing Supplies (457 Central).

Creative placemaking has become important to the experience and benefits of shopping local. Public art, in its many forms, can rejuvenate a neighborhood when done correctly. It brings new energy and vibrancy to neighborhoods. It also can make Central Avenue a fun place to visit. CASID’s art initiatives have grown out of the belief that creative placemaking contributes to the economic and cultural vitality of neighborhoods. [Read More]

Recent Events in the District:

New Heights 24 Hour Bus Service (Mon-Sat)

New Jersey Transit Bus No. 119, Central Avenue Jersey City

GREAT NEWS for the Jersey City Heights: New Jersey Transit Bus No. 119 will run 24 hour service (Mon - Sat) starting on 6/25. Thanks to Senator Brian Stack, Assemblyman Raj Mukherji; Mayor Steven Fulop; Councilman Michael Yun; Councilman Rolando Lavarro, and RNA/ WPA for their tireless efforts to improve mass transit and access to NYC jobs. ‪[Learn More about Central Ave Bus Service]