Welcome to the Heights Section of Jersey City, NJ

News & Press Releases

Central Avenue Call for Art 2021

Jersey City, NJ– The Central Avenue S.I.D. Management Corporation is again seeking creative proposals for publicartinstallations within the Central Avenue shopping district. Selectedartwork will be commissioned for installation late summer/ early fall and paid upon completion. The submission deadline is Friday, July 30th, 2021 [Read More]

Thank you Michael Yun. You Went Above and Beyond for Jersey City.

The Central Avenue SID Management Corporation and its members are heartbroken. Michael Yun was a founding member of the CASID. He was the heart and soul of Central Avenue, The Heights main street community, for nearly 40 years. He was a true community leader, tireless advocate for Jersey City, a mentor to many, and dear friend to all of us. [Read More]

Central Avenue's Window Painting Contest Winners!

Central Avenue Tote Bags Are in!!!

Some of Central Avenue's favorite customers will be sporting new tote bags this holiday season. Starting on Small Business Saturday, November 30th, more than 11,000 tote bags will be given away to Jersey City shoppers thanks to the efforts of 48 businesses/ sponsors. [Read More]

New Heights 24 Hour Bus Service (Mon-Sat)

New Jersey Transit Bus No. 119, Central Avenue Jersey City

GREAT NEWS for the Jersey City Heights: New Jersey Transit Bus No. 119 will run extended service starting on 6/25. Thanks to Senator Brian Stack, Assemblyman Raj Mukherji; Mayor Steven Fulop; Councilman Michael Yun, and RNA for their tireless efforts to improve mass transit and access to NYC jobs. ‪[Learn More about Central Ave Bus Service]

Jersey City's Ban on Disposable Plastic Bags

NJ.com - "The one mile is the most eye-popping walk in Jersey City"

Oh the things you see on Central Avenue in Jersey City. Art lives in the street, taking over buildings, traffic boxes, and store windows. In less than a mile walk, there are more than two dozen pieces of art to see, with no admission charge. [Read More]

Congrats to 2019 Small Business Service Award Winners!

Congratulations to all of the 2019 Small Business Service Award winners! The Heights is proud of its Central Avenue representation including Hauptman Floor Covering, Beloved World Yoga, and Griot Cafe. Special thanks to Mayor Steven Fulop, Councilman Michael Yun, and Vanessa Quijano from Jersey City Economic Development Corporation who organized the event to celebrate our small business community. Photo credit: Jennifer Brown.

"Pay by App Parking" Now on Central Ave!

Its here! ParkMobile has arrived on Central Ave, Jersey City. Motorists now have the choice of paying for parking the traditional way (drop a coin) or smartphones (credit card). Download the app now to make your next drive to our shopping district that much more convenient. Thanks to Mayor Steven Fulop and Business Administrator Brian Platt for welcoming the technology to our city while maintaining the simplicity of traditional meter parking.

Central Avenue's Magazine Cameo Appearance

Jersey City continues to make headlines for its ongoing efforts to improve pedestrian safety. InTransition Magazine talks about those efforts in their latest issue and features Central Avenue in its cover photo. To learn more about this demonstration project, please read Jersey City's Pedestrian Enhancement Plan.

Winners of the 2018 Heights Halloween Window Painting Contest on Central Avenue

Great job by Jersey City art students and teachers! There were nearly 145 students from 15 different schools citywide painting on 96 storefront windows in our shopping district. Central Avenue businesses are happy to host this annual event giving kids in grades 4th through 8th a chance to experience what it is like to install public art. Which is your favorite portrait? Take a photo and tag us on social media to share your picks.

There are 20 winners in all and teachers notified the students if they have been selected. Awards were handed out on Saturday, October 27th at a small award ceremony at 107 Bowers Gallery and Artspace.

Top 10 Businesses on Central Ave Since the SID Began 25 Years Ago by ChicpeaJC

The Central Ave Special Improvement District Management Corporation is Jersey City’s first improvement district to reach the 25-year mark. This main street community has grown immensely over the last quarter century noting that the 4% storefront vacancy rate is the lowest it has been in over fifteen years. The demand to open a business here is rising while the rate businesses are leaving slows down. Central Avenue looks forward to a bright future with a number of City projects in the pipeline including a new police station, new parking deck, and repaving the roadway in the next year. Central Avenue SID members (commercial property and/or business owners in the district) have invested significantly in Jersey City through a self-imposed special assessment and are enjoying the fruits of their labor. Forty-four (44) businesses in particular have been here since the Improvement District began in 1992. They are staples in the community and serve as a beacon for new businesses to set up shop in the Jersey City Heights. With many to choose from, here are our top 10! [Read More]

New Parking Zone 16 in The Heights

Parking Zone 16 encompasses all of The Heights neighborhood (Map). Any vehicles without Zone 16 permit parked in the zone over 4 hours (outside meter hours) may get towed. As of November 2018, zone parking enforcement will be 24 hours a day, 6 days a week (excluding Sundays). Permits are required (from Midnight Sunday through 11:59 pm Saturday night) for all residents and area workers parked in the zone over 4 hours. Permits for the new parking zone can be obtained online or at the Parking Enforcement Division Office, located at 394 Central Ave, Jersey City. Permit fees are established by City Ordinance 17-033. For more information, visit the City of Jersey City website.

Angel Azul Bakery Celebrates 20th Anniversary on Central Ave

Angel Azul Bakery, 460 Central Avenue, Jersey City celebrates their 20th year anniversary

Angel Azul Bakery has served Hudson County residents for twenty years and the owners commemorated the milestone with a ribbon cutting event on Friday, July 20th. Customers who came out to help celebrate were treated with free coffee/ café con leche between 11:00 am to 1:00 pm. Coffee was sold for $.20 per cup the remainder of the day. [Read More]

JC Walks Pedestrian Enhancement Plan

In September 2017, many came together to participate at the one day "Parklet" demonstration near Dulce De Leche Bakery/ Gino's Pizzeria & Restaurant. The demonstration centered on a new study for a Jersey City Pedestrian Enhancement Plan (campaign known as JC Walks). Jersey City has launched this study to understand how to make streets better for walking. Enhancing the pedestrian environment will make it more attractive and safer for residents and visitors to walk around the city. The final report is now available online. Check out the section on Central Avenue on pages 62-67.

New Development Approved for C-Town Location at 506 Central

C-Town at 506 Central Avenue, Jersey City

The property owners at 506 Central have announced their intention to invest a large amount of money into our main street community. With an aging building stock that is nearly 130 years old, Central Avenue desperately needs all the upgrades and investment it can receive. The currently building is home to C-Town Supermarket and does not have residential units. The owner has hired Lee Levine Architects to design and present a five story building that includes 20 new residential units, 10 parking spaces, a green roof, and newly redesigned storefront with bi-fold doors to attract a new commercial tenant. This project has gathered input and support from various community groups, including the CASID, and the necessary variances won approval from the City's Zoning Board on May 24th. The CASID thanks the property owner and LLA for considering our feedback on this project as the CASID proudly endorse this major investment in our shopping district.

Spring Cleaning on Central Avenue

Your SID at Work (Spring Cleaning edition). CASID is coordinating Jersey City's DPW and Commercial District Services LLC (CDS) to get Central Avenue's streetscape back into shape this spring. DPW's limited staff is always busy managing the 43 litter baskets in the district and struggle to address the other maintenance needs in the district on a regular basis. As such, CASID has hired CDS to help out for a couple of days this spring. CDS will be cleaning our 133 light poles, remove weeds/ light landscaping, painting our curbs, painting our bus stops, and give our main thoroughfare some much needed TLC. CDS's efforts are greatly appreciated in The Heights. [See Photos]

Happy Small Business Week (4/29 - 5/5)

In honor of Small Business Week, the City of Jersey City kicked off the week by honoring 18 small businesses at this year's Small Business Service Awards. Congratulations to all of the winners at this year's Small Business Service Awards especially Central Ave's own Salerno Salumeria (453A Central) for receiving an Anchor Award and Dulce De Leche Bakery (376 Central) for receiving a Pioneer Award. The Jersey City Small Business Service Awards honored 9 long-standing small businesses and 9 new small businesses citywide. Businesses were nominated by their respective Ward City Council member or the Council-At-Large members. Special thanks to Suraj from the Sneaker Room for moderating the discussion. For the full story, check out the news coverage in The Hudson Reporter. [See Event Photos].

Mayor Fulop Reaffirms Commitment to Heights Parking Deck and New Police Station in Annual Address

On February 22, Mayor Steven Fulop gave his annual State of the City Address. Among other citywide improvements, he noted that the City is finalizing plans to build a parking deck and police station in the Heights. [Read More]

The City Council approved a resolution (17-913) last November that would initiate a redevelopment study on the site of the proposed parking deck on Central Avenue. The Division of Planning is expected to present the study to the City Council soon for approval moving the project into the next phase.


Discussing the Future of The Heights with Councilman Michael Yun

Michael Yun, Councilman Ward D, Jersey City

Jersey Digs interviews Councilman Michael Yun in an ongoing series with Jersey City's nine councilpeople. Councilman Yun shares his positive outlook on the Heights section of Jersey City. [Read More]

#ShopJC and Get A Central Avenue Reusable Tote Bag

The CASID is pleased to announce that thirty-six of our local businesses have again sponsored the distribution of 2,000 reusable tote bags which are now being spread to customers throughout the holidays. Central Avenue businesses have distributed 6,000 reusable tote bags during the last three holiday seasons combined. [Read More]

Heights Halloween Window Painting Contest on Central Avenue

Jersey City Heights Halloween Window Painting Contest on Central Avenue 2017

he Central Avenue Special Improvement District Management Corporation, in partnership with the Jersey City Board of Education is pleased to announce the fifteen (15) winners to the third annual Heights Halloween Window Painting Contest on Central Avenue. A short award ceremony to recognize the winners was held on Saturday, October 28, 2017 at 107 Bowers Gallery and ArtSpace. The fifteen student winners had their artwork displayed (in photograph form) at the art gallery during the ceremony. [Read More]

Pampita Meat Shop Opens On Central Ave Bringing Master Butcher to the Neighborhood

The Central Avenue Special Improvement District is pleased to announce “Pampita Meat Shop” has opened their flagship store on the main thoroughfare of the Jersey City Heights. With a master butcher on staff, they will serve Jersey City the best quality meats, grass fed beef, and a choice of Argentine or American Cuts. Pampita Meat Shop is located at 393 Central Avenue and recently celebrated their grand opening with a ribbon cutting joined by Mayor Steven Fulop and Argentine Ambassador Mateo Estreme to name a few of the attendees. [Read More]

New Central Avenue Menu Promotes Healthier Living

Jersey City’s latest addition to restaurant row is making strides. Central Avenue restaurants and businesses are working together, through their Special Improvement District program, to encourage local residents to live healthier with the launch of the new “Central Avenue Healthy Menu” this summer. This menu is the first of its kind in Jersey City and showcases ten healthy food options found in the shopping district. [Read More]

"Thank You" from 3rd Annual Central Avenue Auto & Music Show

The third annual "Central Avenue Auto and Music Show," was a grand success. We thank all of the performers, volunteers, participants, partners, and event sponsors for bringing the fun filled family event to the Jersey City Heights main street. Check out the event page or see the news story in the Jersey Journal for a look back at the event.

Jersey Journal - Jersey City Honors 18 Small Businesses

Congratulations to all the winners especially Central Ave's own Sneaker Room and Andreas Salumeria for receiving this year's Jersey City Small Business Service Awards. The CASID is very proud to have these two as part of our main street community. Sneaker Room was one of 9 businesses citywide to receive a Pioneer Award and Andrea was one of 9 businesses citywide to receive an Anchor Award. Congrats to the Soriano and Kaufman families. Special thanks to Mayor Steven Fulop, Councilman Michael Yun (who selected the Ward D winners), Daniel Rivera Councilman At Large City of Jersey city NJ, and Vanessa Quijano from the Jersey City Economic Development Corporation. [Read More]

Event Photos

Mayor Pledges New Parking Deck, Police Station, and Cleaning Initiative for Central Avenue

Mayor Steve Fulop pledged two major projects for the Heights yesterday in his third State of the City address. Speaking in the School 28 auditorium, Fulop said the city will build a municipal parking garage and a new police station, both to be located on Central Avenue. The garage would be for shoppers and residents of the Heights, where residents have complained for years about a shortage of parking spaces. [Read More]

New Public Artwork In The District by Sam Pullin - "Earth Person 2"

Earthman 2 by artist Sam Pullin, Central Avenue, Jersey City

Home to NJ's Best Sub/ Hoagie Shop

Central Avenue and Jersey City's Restaurant Row is officially the home of the best sub/ hoagie shop in the State of New Jersey according to Peter Genovese and NJ Advance Media for NJ.com. Andrea Salumeria is the winner of N.J.'s best sub/ hoagie shop showdown, besting nine other finalists in an epic month-and-a-half-long search. [Read More]

Citywide Campaign Promoting "Buy Local"

Mayor Steven M. Fulop and the Jersey City Small Business Services have launched a citywide, year-round campaign - SHOP JERSEY CITY BUY LOCAL - to support local and independently-owned businesses just in time for the 2016 holiday season. The goal of the campaign is to drive traffic and awareness around Jersey City’s diverse selection of small businesses in every business district throughout the City. The "Shop Jersey City, Buy Local" campaign was designed and developed by Jersey City Small Business Services, which is comprised of the Jersey City Economic Development Corporation, the Office of Innovation, Office of Diversity and Inclusion, the Hudson County Chamber of Commerce and the five special improvement districts: Central Avenue, Historic Downtown, Jackson Hill Main Street, Journal Square and McGinley Square. [Read More]

SID Program Is Extended Through 2020

Good news Jersey City! The Central Ave SID program was successfully extended through 2020 at the October 4th Special Meeting of the Corporation. Our SID is one of the few in New Jersey which periodically holds a referendum vote asking SID members (commercial property and/ or business owners in the district that fund the program through an assessment) if they want to continue it. Members voted almost unanimously in favor of the SID. Many thanks to all CASID members that took the time to participate in the referendum vote allowing the organization to continue investing, serving, and growing our neighborhood and business community for another four years.

16 New Trees Are Planted on Central Avenue

Fun Fact: Out of the 10 commercial corridors in Jersey City, Central Avenue has the most trees. In total, The Heights neighborhood main street has 113 tree beds. The Jersey City DPW and Office of Innovation partnered together with CASID to get 16 new male Ginkgo trees planted in the shopping district last year. In addition to requesting adjacent business owners help water the trees, CASID started an online campaign asking local residents to adopt one of the new trees and bring it water a few times a week during the evening hours. This was a community approach to care for our community trees (#TreeSpeech).

Dulce De Leche Bakery is Deliciously Sweet Addition to Central Ave, Jersey City Heights

Dulce De Leche Bakery, 376 Central Avenue, Jersey City, NJ - Photo Credit William F. Spencer Photography

Dulce De Leche Bakery will officially open their doors at 7:00am on Friday, September 9th and the Central Avenue Special Improvement District Management Corporation is thrilled to welcome their sweet brand of fresh baked goods to the neighborhood. This true Argentine Bakery provides The Heights neighborhood with a modern café atmosphere that is visually stunning and sure to be a crowd pleaser. [Read More]

Business Spotlight by ChicpeaJC: Andrea Salumeria


Where to begin on Jersey City’s hidden Italian gem, Andrea Salumeria. Andrea Salumeria has been part of Jersey City since 1975 and going stronger than ever. This Italian deli is the real deal, they offer every Italian item you can think of that are straight from Italy. Peter, who is the current owner, was delighted to talk to me about the history of Andreas and really shared his knowledge and his passion for the success of Andrea Salumeria. [Read More]

Jersey City Magazine Features CASID District Manager

"Main Street Living on Central Avenue" by ChicpeaJC

Bob Iezzi and Erin Delaney from Central Avenue in the Jersey City Heights

I was always curious about the people who actually live on the Avenue and what it was like, I reached out to David Diaz the Central Avenue District manager and he set up an interview with two longtime Jersey City residents; Bob Iezzi and Erin Delaney. Bob is an OG Jersey Citian, that has been living on the avenue for decades and he is also a business owner. Erin Delaney is a local photographer that I’ve been following for a while as she takes a lot of great Jersey City photos from food, to landscape and events, she is everywhere! Erin even took some great behind the scenes photos of my interview with Bob! [Read More].

Jersey Journal - Jersey City residents and businesses discuss vision for future for Central Avenue

Conversations charged with the excitement of what the future could hold filled the air today at School 8 in Jersey City, where Heights residents and businesses gathered to discuss their wishes, plans and goals for Central Avenue. "Most people are not happy with the status quo. We want it to improve, and we want to do that together as a community," said organizer David Diaz, District Manager for the Central Avenue Special Improvement District Management Corporation. [Read More]

Photos from the event.

Small Business Community Service Award - Special Improvement District Edition

The City of Jersey City and the Special Improvement Districts celebrated longstanding businesses who have been serving our community for over 25 years on February 17th. One business owner from each district served on a panel to share their secrets to success, how they have changed with the times, and what they love about owning a business in Jersey City. If you are a new or aspiring business owner, this was your chance to learn from the pros. Congratulations to Central Avenue's ownRenato's Pizza Masters, King's Sons, and Baines Family Dental for being honored at the event. [Read More]

More photos on Facebook via CASID and HDSID.

No "Everything JC Festival" Indefinitely

2011 Everything Jersey City Festival on Central Avenue

Originally scheduled for the third Saturday each May, the Everything Jersey City Festival will not return in 2014. The Central Avenue Special Improvement District hosted and organized the popular one day event for five consecutive years (2008 – 2012). With an estimated 39,000 visitors in attendance at the last EJCF, Jersey City had the honor of being home to one of the largest main street festivals in the State of New Jersey. 
Full Story>

Central Avenue Sidewalk Maintenance Program to End Under Healy Administration

The CASID's longstanding sidewalk sweeping program will officially come to an end on January 28, 2013. Making matters worse, the organization behind the popular Everything Jersey City Festival may no longer have the necessary manpower to organize the event in 2013.
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